SEO | Optimising your blog posts for Google

Beauty flatlay with nail polish, lipstick and jewellerySEO (Search Engine Optimisation) is one of those niggly things that we think about for blog posts, but there are so many little things that can be done to help that it can get a little overwhelming! So I am here to help bring you a few of the main things you can do to optimise your blog posts for search engines. You don’t have to be a brain surgeon to implement these – trust me, they are super easy!

Optimise your content for your chosen keyword

Obviously, this goes without saying, but your content should be optimised for the target keyword. So for example, if your blog post is a review of a specific product, you should mention the name of the product in the title, URL, image alt-tags, meta description and throughout the content. Just be aware that when you are mentioning your main keyword in the content, it is bad practice to “keyword stuff”. This is when the keyword is over-used in the content, and can actually be a negative. As a very rough guide, you should include your keyword around 3-5 times.

Keep your content to a minimum of 300 words

It is always best to try and get your blog post to over 300 words. Longer content always tends to rank better in the search engines. You should also try and keep a balance by making up for shorter articles by adding longer ones to your blog.

Download Yoast (if your blog is on WordPress)

If you haven’t already, you need to download Yoast. It is a plugin that provides you with a little checklist at the bottom of each of your blog posts. The checklist tells you things you can do to improve the SEO of your post. I’ve actually written a blog post on how to make the most out of Yoast if you fancy finding out a little more.

Break up your content with header tags

Much like I have done in this blog post, you should try to break up your content with relevant headings. Not only does this make it easy for Google to crawl your content in order to index it, it also helps your audience digest the content better.

Make use of anchor text

Anchor text is the text you used when linking to another page. I see a lot of bloggers putting their anchor text as “click here”, and admittedly that is what I used to do… But what you should actually be doing is making the anchor text relevant to the page the link takes you through to.

Link back to old blog posts

This is something I always forget to do, but it can actually have huge benefits in terms of SEO. Linking back to previous blog posts directs traffic to older blog posts, which gives Google a signal that the content is still relevant. But it also helps Google bots crawl your blog so that your pages can be indexed.

Download Grammarly

This is a browser add-on that checks all of your content for grammar and spelling mistakes. Honestly, it is such a life changer and saves you so much time! I would still recommend a quick flick through your blog post before making it go live, but Grammarly will do the majority of the work for you. Google actually has the ability to downgrade your blog post in the search engine rankings if it finds lots of mistakes, so best to double check the spelling!

Use a range of media

By this I mean include images and video alongside your copy. Google loves the use of these as they make a blog post much more engaging. Both images and video help make blog posts much more interested and can break up the content instead of displaying large blocks of text.

I feel like each of these points could have their own individual blog posts! There is so much more detail I could go into, so I may in the future do a few blog posts giving a bit more detail so keep your eyes peeled. Obviously, if you have any questions, get in touch! I would be more than happy to do my best in answering.

I’ve also written a blog post on some really great SEO tools to help bloggers, so have a read of that if you want to make your blog and posts even better!

What are your top SEO tips for bloggers?

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Optimising your blog posts for google