Image source: Makeup Savvy
Going back over old blog posts can be of huge benefit to your blog. With a little bit of blog post maintenance, you can get your blog posts ranking on higher on Google, which will attract more traffic and hopefully help you achieve more conversions, whether that be gaining more followers or even more sales through affiliate schemes. So here are a few little tricks that will help optimise the traffic coming to your blog…
On your Google Analytics dashboard, the first thing you need to do is set your time frame. I usually set it for a year when doing this, but you can do it longer if you feel it necessary. Once you have set the time, go to Behaviour > Site Content > All Pages. Here you will be able to see a long list of your blog post ranked by the amount of traffic they receive.
You can export this into a spreadsheet if you feel like it might be easier to digest the information. It also means you can mark each blog post as you complete the maintenance checks on them.
So onto the maintenance checks… Below I have listed five quick SEO tricks that you can implement on your old blog posts (and use as best practice for new posts) to help with the maintenance of your blog. Slowly work your way through the exported list of blog posts from Google Analytics and you should start to see some benefit.
The first maintenance check to do is look for the correct heading tags. These are the H1, H2, H3 etc… Each of these heading tags needs to be used properly in the blog post to ensure that readers can understand the content broken down, and also Google can crawl the page to review the content and place it correctly in their search engine.
There should only ever be one H1 tag on a page and this should be the title of the blog post. If your coding is correct, it should automatically place the title as H1, so you don’t really need to worry too much about that. But as for the rest of the content, it should follow a structure like this (depending on your headings and sub-headings).
H1 – Title
H2 – Sub Heading
H3 – Sub, sub-heading
H2 – Sub Heading
H3 – Sub, Sub-Heading
So putting that into context, it would look something like this:
H1 – 5 Easy Blog Post Maintenance Checks
H2 – Heading Tags
H3 – Heading Tag Structures
H2 – Images
H3 – Alt-Tags
H2 – Links to Relevant Blog Posts
And so on…
This is a slightly tedious task, but I promise it will be worth it. Just imagine, you look through your old blog posts and see that one of your most popular blog posts has the most awful photos. It’s a few years old and it’s fair to say that your photography has improved a significant amount since then. As it is attracting a lot of traffic you don’t really want to be showing that as a true representation of the current state of your blog. So it might be worth reshooting some images if you have the time. It isn’t always necessary but if it is something you could do, then I would highly recommend it.
Reshooting images also gives you the chance to publish the new photos on Pinterest, which can work as another source of traffic. I like to schedule these images in Pinterest, making the social sharing process much easier on a day-to-day process. I should also mention that if an old blog post continually gets traffic, it is a good signal to Google that the content is still relevant, and can boost you up the rankings.
The alt tag is something that should become a habit when you’re uploading photos to your blog. But unfortunately, it was something I didn’t do when I first started my blog as I wasn’t aware of how important it was. So going back to past blog posts, this is something I need to add again. I ensure that every image in the blog post has the correct alt-tag.
The alt tag (or alt text as shown above) should be a clear description of what the image shows. It is used to show viewers of your blog, that are blind or visually impaired what that image is. But they aren’t only beneficially for visually impaired people, as they also help boost your SEO. Alt tags give another element that can be crawled by Google to understand what the blog post is about.
I know I keep going on about it, but it is so important to give Google loads of information to help them crawl your posts. If you add links to relevant blog posts, you start to create a map that shows how each page is linked. Internal linking is basically a good way to show the value of your blog when it is being crawled.
Linking to other blog posts also helps with the user experience as you can add links to further blog posts that they may find useful. It is a win-win situation, as you’re helping them and prolonging the time that the spent on your blog.
Just to clarify, if you are linking to a previous blog post in can be a follow link. To find out more about this, have a read of my blog post on no-follow links and when to use them. See what I did there?! It’s easy to find opportunities to link to previous posts, and you only need to have a minimum of two per blog post.
Just a little forewarning, these don’t actually play a part in any kind of SEO. They used to be good SEO practice as Google was using them as a ranking factor, but not anymore. Instead, these are now seen as a chance to grab the reader’s attention and get them to click through to your blog.
If you are already ranking on the first page of Google, then you will definitely want your blog to stand out among the other 9 pages being ranked. So your meta description needs to be catchy and grab people’s attention. Using the Yoast plugin is a really easy way to help fill in this field.
For some of my older blog posts, I might not have been on an affiliate programme for a specific brand, so I try to ensure that when I am going back over old blog posts that I have changed as many links as possible to make them affiliate links. If your blog post is getting a lot of traffic, think of all the conversions you could be making from this easy change!
Make the most of your blog traffic and try and put some calls to action that will encourage people to click the links. Just be careful not to make the blog post look really sales-y. This can be really off-putting.
This is in a league of boring on its own, but it is something that is SO important to do on a regular basis. It is something I am doing every two weeks without fail so that I keep on top of it. Basically you need to put your blog URL into a broken link checker and it will come up with a list of all the broken links on your blog. You then have the fun task of getting rid of those links/changing them to new ones that work. If you have never done this before, then it is going to be a huge task so maybe set yourself goals of doing a few a day. Getting rid of all the broken links can massively improve your DA (domain authority).
I hope that these tips give you some help with how you can optimise your blog traffic. Hopefully after implementing some of these things, you will start to see an increase in conversions!
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Georgia | Cambridge Beauty and Fashion Blogger
UK Beauty blogger with a hint of fashion and lifestyle in the mix. Just using this blog as an excuse to justify my excessive shopping habits…