This is a collaborative post, however all thoughts are my own.
It’s the little things that you need to remember when setting up a blog that can make all the difference to the success of it. I know that at first it can seem a little bit overwhelming but I promise you, the majority of it you pick up and learn along the way. Your blog will continually develop with you and that is part of the fun of it all!
In this short blog post I take you through two of the often overlooked items that many bloggers might miss when starting their out.
Becoming a blogger
I’m not going to lie to you, blogging alongside a full-time job is hard work – especially as my full-time job involves working on a computer all day. But actually there are a few simple ways you can fit building up your blog in with the actual day-to-day work that you’ve set out to do.
Quite simply blogs are one of the best way to establish your voice within your industry. You may not write like a best-selling author or fully understand how Search Engine Optimisation of your content really works (I didn’t when I first started – but now I work doing SEO on a daily basis!) but, like everything, it is a skill that you’ll soon pick up as you go along.
If you are using your blog as a tool to promote your online business, then you should consider talking about the latest developments in your own business and in the wider industry. E.g. if you’re blog is solely focused on beauty then you can use it as a platform to discuss new product releases or ethical brands. Use your blog as a platform to paint yourself as an authoritative, trustworthy figure who knows what they’re talking about, but also represents the very human face of your brand. Being personable and actually having a face to your blog is crucial to gaining trust – and this is one of the main benefits of blogging in general, as it just makes you so much more approachable.
Get started by reading some of your favourites blogs and identify any styles in particular that you like the look of. Don’t be afraid to start off using them as inspiration for your own blog. But just to be clear, I am not saying copy them – this is a huge no no. I’m saying take inspiration from their tone of voice or imagery and use that to create your own style of blogging.
Be sure to read up on how to optimise each of your posts for search engines, as this will give you a huge head start. Get this right and you’ll have carried out half the marketing battle for brand recognition before you’ve even really got going!
Create some space
Sometimes you throw your heart and soul into a blog and you need to step back and separate yourself before you fall into danger of losing your identity outside work completely. This has happened to me and my little blog a number of times, and I quite often have to take a break to reevaluate what I want from it.
There are few small things that can help a situation where you want to distance your blog from your work, such as creating a https://physicaladdress.com/ that isn’t linked to your home and allowing yourself some time and space at the end of the day to switch off.
No one can really explain how personal running your own business or blog can become, and how intense you can feel about it. But if you’re in danger of burn out then putting some boundaries in place is going to help you get some perspective on your day job.
Starting off on your own is exciting, scary and ultimately one of the best things you can do. I am so happy that five years ago I decided to just go for it with starting a blog, because I knew I had nothing to lose but everything to gain. And the amount of knowledge and skills I have developed because of my job have most definitely helped me be in the position I am today with my current role at a digital agency.
Just start with the basics, get your website and blog up and running before you think about anything else. The sooner you can get those running, the quicker you can start optimising your pages for search engines, and gaining the all important traffic. SEO takes time so starting early on with this is crucial to the success of your blog.